This week on The Lo-Down Culture Cast we spoke to Orchard Street Runners (OSR) Founder, Joe DiNoto.
DiNoto created a weekly running group in 2011 that has blossomed into an organization that is known globally for its creative, high intensity, late night (threshold pace) races that take place on the live streets of NYC. The Lo-Down has been following OSR since its inception. DiNoto is definitely an ideal example of a true culture changer.
A born and raised New Yorker, Joe DiNoto founded Orchard Street Runners after a successful yet unfulfilling career in architecture. Growing up, Joe spent his spare time helping his Dad out on his bread route, playing basketball, oil painting, and drawing.
Today, his passion for running, design, and knack for bringing people together has enabled him to create a culture-driving NYC running community that emulates both the grit and energy of the city.
Entering OSR’s twelfth year, Joe’s creativity and background continues to permeate everything he does, and has led to a series of world-renowned, unsanctioned running races.
