Galerie Perrotin, presently based on the Upper East Side, is opening a huge new space in the Beckenstein Building on Orchard Street. We first noticed the news via the gallery’s Instagram feed yesterday afternoon:
After three successful years on the Upper East Side, the gallery will relocate to the city’s most dynamic arts neighborhood, close to the New Museum… 130 Orchard St. (between Rivington and Delancey streets) will be Galerie Perrotin’s new address in 2017, with a space eight times the size of the one it currently occupies, a floor area spanning over 25,000 square feet on five levels, and ceilings up to 12 to 20 feet high. This new location will offer, on par with the Paris based gallery, the capability to organize and present several concurrent or large retrospective exhibitions at once. As many of the artists represented by Galerie Perrotin range across different generations, bringing with them a variety of methodologies and practice, it is essential that the gallery provides a space that is motivating and adapted to their needs as well as to those of contemporary art today. The gallery will be thrilled to be contributing to the ongoing blossoming of the Lower East Side as surrounding galleries also develop in a context that is relevant and exciting to many artists today. The building was originally erected in 1902 and still carries the painted facade and signage from its former use as a Beckenstein fabric factory in the 1940s. The space will be renovated by the American architectural firm P.R.O. – Peterson Rich Office. Renovation will be faithful to Galerie Perrotin’s signature design with an elegant and pure style, whilst managing to be sensitive to the existing character of the building.
Last year, Delshah Capital purchased 130 Orchard St. for $28 million. In the past several months, the storefronts in the historic warehouse building have been emptied in preparation for a high-end transformation of the historic property. The upper floors have served as luxury rentals in recent years.
The move is part of a growing trend, an evolution of the Lower East Side’s art landscape. Art News observed:
Just a few years ago, the Lower East Side was seen as the scrappy alternative to the city’s other main art districts, Chelsea and the Upper East Side, but those distinctions continue to break down, thanks in part to rising prices all across Manhattan, which have priced more than a few of the smaller L.E.S. galleries out of the neighborhood already. Many other established dealers have been migrating downtown, if only temporarily, including Gavin Brown (who also recently opened a space in Harlem), Zach Feuer (who runs a joint business with Joel Mesler, who shuttered his Orchard Street space late last year), Marlborough (whose space was taken over in 2016 by Canada gallery), and Marianne Boesky (who is closing down her L.E.S. space this year). Until recently, a dealer like Perrotin, who has galleries in Paris, Hong Kong, and Seoul, and whose artist roster includes market darlings Takashi Murakami and KAWS, moving to the LES would have come as a surprise; not so much in 2016.