Today we’re excited to officially announce that The Lo-Down is starting a monthly print magazine. Like the web site, it will be full of Lower East Side news, arts coverage, food features, information about new businesses and event listings. Our first edition comes out May 1st. It will be mailed to 10,000 apartments below Houston Street and distributed to cafes, shops and community centers throughout the neighborhood.
So why are we going this seemingly “retro” route? It’s really pretty simple. Many of our readers, as well as advertisers, have asked for it. Our online audience is growing every month (it doubled in the past year), and more sponsors are coming on board all the time. But from the time we launched The Lo-Down more than two years ago, serving the entire community has been a major objective. We feel the magazine will enable us to reach a lot of new readers who aren’t in the habit of going online for news. At the same time, we think die-hard readers of the web site will enjoy the print magazine, too.
We’ll have more details in the weeks ahead, including info about where you can pick up a copy of the magazine. If you’re a local business or non-profit organization interested in advertising, you can email us at: ads@thelodownny.com. We’d love to talk with you about becoming an inaugural sponsor of our new publication.
Congrats! I think this is exciting news. I am a faithful reader here online but won’t mind receiving a magazine too.
thanks for your informed, detailed, objective–and essential!–coverage of the neighborhood. and good luck with the move into print…
awesome!
Congrats!
Thank you!
Thanks so much!
Thanks!
We feel the magazine will enable us to reach a lot of new readers who aren’t in the habit of going online for news.
Really? I find it surprising that “a lot of new readers” are not in the habit of going online for news.
But good luck with the venture and keep up the good work!
Best of luck.
Thanks Yori. Hope all is going well over there!