LES Bites: Sons of Essex, Forcella, Family Recipe

Today’s Lower East Side dining news:

• On the heels of his big 30th birthday bash, Matt Levine rolls out a slick new video promoting brunch at Sons of Essex.

• At Forcella on the Bowery tonight, they’re selling two Margherita pizzas for $2, 5:30-7 p.m. Dine in only.

• Family Recipe, the charming Japanese restaurant at 231 Eldridge, begins weekend brunch service March 3rd.

• Pulqueria, which has not made its Doyers Street neighbors very happy, launches a blog.

• Food in Mouth contemplates Frankies Spuntino as well as general feelings of inadequacy.