East Village Merchants Association Launches Discount Card

Photo from Council member Mendez's Instagram.

Photo from Council member Mendez’s Instagram.

A breakfast mixer with City Council member Rosie Mendez at Performance Space 122 today served as a soft launch for a new neighborhood discount card. Here are details via a press release passed along to us by Jimmy Carbone of the restaurant Jimmy’s No. 43 on East 7th Street:

The East Village Independent Merchants Association (EVIMA) has recently launched a new website and its first community-oriented rewards program, the Evill Card. With financial support of the East Village Community Coalition and NYC’s Small Business Services, EVIMA formed after the devastating gas explosion in March 2015 and exists to support a strong and diverse business environment that sustains the unique character of the East Village and serves the neighborhood community. To date, EVIMA has created the #EastVillageLoves campaign, hosted an annual block party in August and participated in the Taste of East Village culinary festival to benefit the Cooper Square Committee along with resident and small business advocates… The new EVill Card will provide residents a free card that grants them exclusive offers and discounts in select shops throughout the East Village. Already nearly two dozen neighborhood businesses have signed up to honor the cards, including Jimmy’s No. 43, which will offer 10 percent off the entire tab for residents patronizing the pub on Mondays.

Click here for more info about the Evill Card.