After featuring Coss Marte in The Lo-Down’s “My LES” column ten years ago, host Traven Rice connected with him again to catch up on all he has accomplished with his two innovative businesses, both of which have social justice missions at their core.
In 2009, Coss Marte was sent to jail as the leader of a multi-million dollar cocaine operation. He was also grossly overweight and warned by his physician that his current lifestyle, if left unchecked, would likely kill him. Faced with this grim prognosis, Coss started to get in shape using the tools he had—his prison cell and his own body weight.
Within six months, he lost 70 pounds and replicated his successful formula of body weight exercises with 20 other people incarcerated alongside him. After he was released from prison, Coss launched CONBODY a “prison style” bootcamp that hires formerly incarcerated individuals to teach fitness classes.
Since the launch of his company he’s gained over 25,000+ clients , supported many folks coming home from prison, and has been featured in over 200 major media outlets such as NBC, CNN, The New York Times, TED Talks, and Men’s Fitness, to name a few.
At CONBODY, the team states that “the mission extends to creating a more equitable world for returning citizens, especially black and brown returning citizens. Marginalized groups always need advocates, rarely is there an opportunity for members of a marginalized group to advocate for themselves.”
The success of CONBODY led to his latest endeavor, CONBUD, which is one of the first legal cannabis dispensaries in the city, located in the same location as the gym, on the corner of Orchard Street and Delancey streets. This is in the heart of the LES, just a few blocks away from where he was arrested for dealing.
Marte is one of the people who led the fight to allow formerly incarcerated people who had cannabis convictions and proof of running a successful business after serving their time, to apply for the liscenses.
CONBUD’s mission is very specific. They write that the intention is to: “Normalize, Educate, De-stigmatize ——
BORN FROM A UNIQUE MOMENT IN HISTORY WHEN NEW YORK PLEDGED OPPORTUNITY AS REPARATIONS TO THE SURVIVORS OF CANNABIS PROHIBITION AND THE FAILED WAR ON DRUGS
Our mission goes beyond providing LES’s finest bud. We’re here to normalize plant consumption, offer education, and de-stigmatize the formerly incarcerated community. We believe in second chances, and we’re dedicated to easing their integration back into society.”
We asked him about his journey and what he wants people to know about all that he’s trying to do.
Listen to the conversation here or wherever you get your podcasts. Subscribe and watch the full episode on our YouTube Channel here.
