Some New York restaurants take a break in the summer for a week or two. But a sign on the door of “The Comfort,” the nine-month old establishment at 399 Grand St. reads, “We are closed for vacation. We apologize for any inconvenience. We’ll see you after Labor Day.”
Given “The Comfort’s” struggles since opening last October, people in the neighborhood will quickly come to the conclusion that the place is finished for good. Owner Ira Freehof opened the business as a full-service diner, but then dropped “diner” from the name and ditched breakfast. There were also issues with service and problems retaining a staff, plus the biggest challenge of all — a lack of customers.
We have contacted Freehof and the management of the Seward Park Cooperative, “The Comfort’s” landlord. More to come…
UPDATE 7/28: Owner Ira Freehof told us this afternoon, “The goal is to re-open after Labor Day with a menu that totally distances itself from the diner image. I felt that would be more easily accomplished by taking a month off and relaunching.”