Armani-Clad Broker Leads Demo of 50 Clinton St.


We’ve been keeping an eye on 50 Clinton St., one of several luxury developments on the Lower East Side in which some apartments are selling for over $2,000/sq. ft. Sales have reportedly been brisk even though the old single-story commercial buildings on the site have not been razed. That all changed today when demolition picked up speed; the guts of the buildings had previously been cleared away.

In the Instagram video posted above, Douglas Elliman broker Fredrik Eklund gleefully took a turn at the demo, as he noted, “dressed from head-to-toe in Armani.”  The boastful broker is a star of the Bravo TV show, “Million Dollar Listing.” The high-end condo project replaces famed restaurant wd-50, as well as 60-year-old Rothstein’s Hardware and several other businesses.