Sponsored Post: Meet New Star Fish Market

The Essex Street Market is a Lower East Side staple when it comes to fresh food and prepared goods. Meet the vendors in this profile series and swing by the market all month long during May to celebrate 75 years of Essex Street Market.

Since 1993, New Star Fish Market has been serving all varieties of fish at Essex Street Market.

Clams, scallops, lobsters, squid—you name it! New Star Fish Market is one of the market’s oldest vendors, selling quality fish cut and cleaned to order.

We spoke with owner Jae Suh and his son Eric about their business and why they enjoy being based out of Essex Street Market.

Owner name: Jae Duk Suh

Business name: New Star Fish Market

Market start: Since 1993

Product sold: Seafood

Why did you start the fish market in Essex Street Market?

Jae Duk Suh started the business. He wanted to be in the market because of a better opportunity to provide for his family.

What is your favorite memory at the market?

My happiest memories are of the daily interactions with my customers and forming long-lasting bonds, which I still have today.

What is New Star Fish’s specialty?

We are known for fresh seafood and a wide selection of products. Best quality seafood around.

What is your favorite time of the week at the market and why?

Friday and Saturday because this is when the business is busiest.

New Star Fish Market

Do you source any products from within the market?

No, but we do get our lunch from neighboring vendors and we buy our groceries here for meal prep at home.

Do you have any “fun facts” about your business?

About 10 years ago, AT&T used our store as the set for a Super Bowl commercial!