Ice & Vice Ice Cream Shop Coming to 221 East Broadway
An ice cream shop is taking over the old Pushcart Coffee space at 221 East Broadway. The news comes via the “commercial transactions” column in the New York Times. Ice & Vice, which has been making the rounds at food markets in Brooklyn and Queens the past couple of years, will be establishing its first brick-and-mortar location.
Owners Paul Kim and Ken Lo have taken 575 square feet in the building that also includes Malt & Mold, Eastwood and now a Subway sandwich shop. They signed a 10-year lease. Pushcart Coffee closed its original Lower East Side location in January of 2014, citing escalating rent and declining sales (they operate two other locations in Chelsea and Murray Hill).
On its website, Ice & Vice is described as an “experimental ice cream pop- up shop” that “pushes the boundaries of what frozen desserts can be.” Flavors include “Movie Night” (buttered popcorn, toasted raisins and dark chocolate), Tea Dance (Nilgiri Tea Leaf, Lemon Charcoal, Salted Caramel) and Forbidden Fruit (Green Apple Buttermilk, White Chocolate, Shiso Leaf).
A summer opening is anticipated.