Here’s a certified letter from Soho House CEO Nick Jones to residents living near 139 Ludlow Street, which is destined to become the exclusive club’s second Manhattan location. The letter was sent to fewer than 2,000 households within two blocks of the former funeral home, which is set to undergo a major renovation in the months ahead.
Soho House is scheduling open houses on several dates, beginning this weekend. The club is expected to be on the April Community Board agenda. This past month, Soho House briefly appeared on the liquor license docket but quickly withdrew the application due to scheduling conflicts and a desire to conduct more neighborhood outreach. The company, owned by billionaire Ron Burkle, has hired high-profile lobbying firm Capalino and Company to help navigate the liquor application through the community board and the State Liquor Authority.
The LES Dwellers, the relatively new neighborhood group, is mobilizing to fight the proposal. We expect to hear more from them in the next few days.