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Din Yates of Cheeky Sandwiches Runs and Cycles to New Orleans

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Din Yates, owner of Cheeky Sandwiches. Photo by thelodownny.com.

Anyone who hangs out at Cheeky Sandwiches, 35 Orchard Street, knows that proprietor Din Yates is a little quirky and a bit of a free spirit.  Case in point: a cross-country journey he began one week ago.  Din, you see, set out to run the 1300 miles between New York and New Orleans, his hometown.

Cheeky customers can track Din's progress on a map hanging on the wall of the restaurant.

If you drop by Cheeky’s, you’ll notice a handmade map on the wall, titled “Where is Din?!,” tracking his progress since departing the Lower East Side a week ago Sunday.  At first, he was traveling around 15 miles each day. But in the past week, Din had his bicycle delivered, so he has definitely picked up the pace. Yesterday afternoon, the map showed he’d made it to Clear Brook, Virginia (but it hadn’t been updated in a day or so).  The Cheeky’s crew has been receiving text messages from Din, so they can keep loyal customers up-to-date.

Incidentally, it’s a pretty busy time at the little sandwich shop. After being a approved for a liquor license,  Cheeky’s has installed two taps and is just waiting for city approval before starting to serve beer with their po’ boys.  Also, Din recently signed a lease for a space below the restaurant and is making plans to serve breakfast once it’s renovated.

But first things first. Din’s got some serious cycling to do before returning to the city. We’ll be keeping tabs on his progress.


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  1. Din what are you going to get from Nola on a bike? LOL I hope that you have a basket in the front!!! Is it a bike bike or a motorbike? Bring back some stuffed king cakes and chicory baby! Good luck!

  2. Haha!! I still remember… 6years ago, in BK… It’s 1am, everyone is going to bed but you… 
    “where are you going??” (with my thick french accent at the time!) 
    “i’m going to run on the Brooklyn bridge!” 
    “huh? at this time?!”
    And Baptiste said: you cannot understand!

    Now i do!!! 

    Give us some news whenever you’re back!

    Baptiste Sheila and Leo

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