Pride Goes East, a partnership of the Lower East Side Business Improvement District (LES BID) and Fourth Arts Block (FAB) will host an outdoor NYC Gay Pride Month Launch Party on Saturday, June 4, from 3:30 pm to 7:30 pm on Orchard Street (between East Houston and Stanton St.) Street party festivities will include the highly anticipated Lady Gaga Look Alike Contest and a great lineup of live musical performances, with local resident and superstar Sir Ari Gold headlining.