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HBO and The Cooking Channel Visit Ludlow and Orchard

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Fans of HBO’s How to Make it in America did double-takes on Ludlow Street this afternoon, where a van covered in advertisements for the fictional energy drink Rasta Monsta was parked for a shoot. The cable series, about a group of NYC twentysomething hipster types, features a subplot in which actor Luis Guzman portrays an uncle of one of the main characters and peddles the drink, which has recently inspired a song by Marky.

Film crews dotted the LES between Houston and Grand streets today. Just south of the HBO shoot, The Cooking Channel’s Food(ography) covered the front windows of Casa Mezcal on Orchard Street with black panels for an interior scene featuring the show’s host, Mo Rocca. Location manager Richard Sterling said the episode, centered on Mexican food, would air sometime this summer.

 The LES’ large share of screen time and celeb visits in the last year or so also includes plenty of Lady Gaga action earlier this year and a photography shoot by Karl Lagerfeld last March.

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