Launches on the LES

This week partners Curvel Baptiste and Courtney Carreras launched a brand new venture on the Lower East Side —  From their headquarters on Allen Street, the company hosts a revolving door of virtual 72 hour pop-up shops — offering cutting edge streetwear brands at deeply discounted prices — worldwide.  They’ve both got backgrounds in the hip hop recording industry and started the popular Milkshake shoe brand. Courtney co-authored “Coming up from the Down-Low” and along with Curvel collaborated on “The Down Low Exposed,” which aired on BET in 2006. The idea behind is to bring New York style to the world outside New York.  You can take a look at their web site and blog for more info.