Nike is sponsoring the Lebron James "More Than a Game" Community Day at Pier 36 (Montgomery Street) today. It's a promotion for the upcoming documentary, which according to IMDB, "follows NBA superstar LeBron James and four of his talented teammates
through the trials and tribulations of high school basketball in Ohio
and James' journey to fame." The event is open to the public: Here's the schedule:
ALL DAY - Icon Interactive Green Screen
ALL DAY – DJ Scratch Academy
ALL DAY - EA Sports NBA Live Gaming Kiosks
ALL DAY - Shoe Whitening Station
ALL DAY - Barber Shops (free cuts!)
Scheduled in between are:
10 am – 11 am Ballers Network Skills Clinic
11 am – 12 pm Ballers Network Hotshot Challenge
12:30 pm – 1 pm Rose City Classic All-Star Game
1:30 pm – 2 pm Conrad McCrae All-Star Game
2:30 pm – 3 pm Gauchos vs. Metro Hawks
3 pm – 5 pm Live Performances by Jabbawockies, Kerri Hilson and more!
Plus Kenny Smith and “The King” himself, LeBron James.
It should be noted this event is being held at Pier 36, the future home of "Basketball City." The privately-operated gym won a long-term lease for the pier, in spite of ptotests from some LES community organizations. Those groups believed the city reneged on a promise to build a community center (open to the public) at Pier 36. The groups are now negotiating with Basketball City for discounted court rental rates and other concessions. See our previous stories on the Basketball City controversy here and here. It is unclear whether Basketball City has any involvement in today's event.
Watch the movie trailer below: