There is a new development today in the business shuffle along the block of Orchard Street between Grand and Broome. As we reported last week, Hyper Island is moving its digital media school to SoHo. Menswear designer By Robert James is moving from its current spot next door at 72 Orchard to the Hyper Island space. Today, we hear that The Great Frog, an English jewelry designer, plans to make its first New York home in James’ former spot.
“I always thought the Lower East Side would be a natural place for us, being the birthplace of punk,” proprietor Christopher Thompson said in a phone interview this afternoon. “We are really happy to be here; it seems like that little stretch of Orchard Street is just really coming up.”
The Lower East Side location, which has its own Facebook page, is set to open Nov. 1. It will be only the third store for The Great Frog, which claims as its customers “rockers, bikers and those on the edge of the mainstream.” The family-owned business originated in London in 1972, and just last month opened its second store in Los Angeles.