James & Karla Murray Launch Kickstarter For “Mom & Pops” Seward Park Installation

Renderings courtesy of James & karla Murray.

Renderings courtesy of James & karla Murray.

Back in February, we told you about a new installation in Seward Park from the local photographers James & Karla Murray.  It’s part of the Art in the Parks UNIQLO Park Expressions Grant Program.

“Mom & Pops of the L.E.S.” is a “rectangular wood-frame sculpture consisting of near life-size photographs” of four independent neighborhood businesses, most of which no longer exist. James & Karla will begin installing the sculpture next month on a parcel in the southwest corner of the park. It will be up for a full year.

Because the project, including fabrication of prints that will hold up during the harsh winter months, is so expensive, the Murrays have launched a Kickstarter. Here’s more from their pitch:

Each of these four shops… a bodega, a coffee shop/luncheonette, a delicatessen, and a newsstand represent small businesses that were common in the Lower East Side and helped bring the community together through people’s daily interactions.When viewing the near life-size photographs one can get a visceral sense of the impact of these losses on the community and on those who once depended on the shops that are now gone. The installation is an artistic intervention and a plea for recognition of the unique and irreplaceable contribution made to New York by small, often family-owned businesses. These neighborhood stores help set the pulse, life, and texture of their communities.

The fundraising goal is relatively modest: $3,250. The deadline is June 19. Here’s the link to the Kickstarter campaign. There’s also a special Instagram for the project.

1/10th scale miniature of "Mom-and-Pops of the L.E.S."

1/10th scale miniature of “Mom-and-Pops of the L.E.S.”