The Hester Street Fair is growing on the Lower East Side. Today, organizers announced they have made a deal with the NYC Parks Department to use the promenade area along Essex Street, which is part of Seward Park. Right now, the fair is confined to a parcel at the end of Hester Street owned by the Seward Park co-op. Here’s the release:
Hester Street Fair is pleased to announce, in partnership with the Park’s Department, a welcome expansion into neighboring Historic Seward Park. The expanded footprint will create a continuous flow along Essex Street from Hester to Canal Streets and will house nearly 30 more artisan vendors, including specialty foods to offer 50% more of what Hester visitors have come to know and love. The Hester Street Promenade will provide much needed additional seating under a canopy of trees and elegant canvas umbrellas, just in time to see the park blooming for Spring and Summer. “We’ve always thought the area around Schiff Fountain was a beautiful yet underutilized part of the neighborhood. And the trickiest part of our market has been the size…we are always looking for more space! So, we’re thrilled to be working with the Parks Department to create a fun and vibrant space for Lower East Side residents and visitors to enjoy.” -SuChin Pak, Cofounder, Hester Street Fair. The expansion will launch with a festive opening celebration on May 31, with more food vendors and live music. Plus special give-a-ways from Hester food and fashion vendors.