PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THIS SITE.

LAST UPDATED: February 23, 2011

As used herein, "Site" refers to thelodownny.com (including sites designed to be accessed by browsers using Wireless Application Protocol) and other sites on the World Wide Web originating in the United States which are owned and/or operated by Lo-Down Productions LLC ("LoDown"). By using this Site, you indicate your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you are not permitted to access this Site and you should not do so.

LoDown reserves the right to change or otherwise update this Privacy Policy at any time. Such changes or updates are effective immediately after LoDown gives notice of the change or update, which LoDown may do by posting on this Site, or by e-mail or conventional mail, and/or by any other means which provides reasonable notice. Your use of this Site after such notice is posted means that you accept these changes or updates.

LoDown understands and respects your desire for privacy. To that end, we would like you to know how we use the personal information you provide to us.

We (both directly and through third parties) collect personally identifying information when you register for an email subscription, enter contests, or participate in other interactive online activities (e.g., surveys, providing comments, participating in social media, or games) throughout this Site. This personally identifiable information may include your name, street address, city, state, zip code, e-mail address, landline phone number, cell phone number, and other identifiers that permit the physical or online contacting of a specific individual. We also collect non-personally-identifiable information (such as your IP address or domain, or about your use of the Site) both directly and through third parties, including through the use of Web beacons, for purposes of site administration and to compile aggregate information about usage of the Site.

This Site has implemented appropriate safeguards to help prevent unauthorized access, maintain data security, and to make proper use of the information that we collect. It is of the utmost importance to us to PROTECT your privacy. However, no transmission of data over the Internet is guaranteed to be completely secure. Thus, while we strive to protect your personal information, LoDown cannot absolutely guarantee the security of any information you provide to us.

POLICY FOR MINORS

This site is not intended for use by children. Children should always ask parents for permission before providing any personal information online. No information should be submitted to or posted on this Site by any Minor (a guest under 18 years of age) without the consent of a parent or guardian. Unless otherwise disclosed during collection, we do not knowingly collect any personally identifiable information about minors on this site, provide any personally identifying information about Minors, regardless of its source, to third parties, and do not knowingly use such information for any marketing or promotional purposes. Minors are not allowed to participate in contests on this Site.

POLICY FOR ADULT GUESTS

This Site collects personal information from guests over 18 years of age in order to provide guests with a personalized online experience and to provide our advertisers a way to reach the right audience. LoDown may share the personal and aggregate information we collect with our affiliates and other sites operated by and for LoDown. On a confidential basis, LoDown may also share personal information with our corporate affiliates or consultants, or with third parties that perform a particular service on our behalf (such as fulfilling orders or for general site administration purposes). LoDown shares aggregate information with third parties for advertising and promotional purposes. If all or part of Lo-Down Productions LLC or its affiliates are sold, merged, or is otherwise transferred to another entity, the information you have provided at the Site may be transferred to such entity as part of that transaction. We may also disclose personal information in response to legal process, such as a request by law enforcement, a court order or subpoena, or to protect the integrity of this Site if we believe that a guest has committed unlawful or otherwise harmful acts.

SUBMITTED MATERIALS

Unless otherwise specifically designated by you at the time of submission as Off the Record, any information, creative works, demos, ideas, suggestions, concepts, methods, systems, designs, plans, techniques or other materials submitted or sent to us (including, for example and without limitation, that which you submit or post to our chat rooms, message boards, survey responses, and/or our blogs, or send to us via e-mail) ("Submitted Materials") will be deemed not to be confidential or secret, and may be used by us in any manner consistent with LoDown’s Privacy Policy

Any materials designated as Off the Record may not be used unless confirmed by an independent source, and will not be attributed to you. Provided that such Off the Record information is so confirmed, it may be used by us in any manner consistent with LoDown’s Privacy Policy

By submitting or sending Submitted Materials to us, you: (i) represent and warrant that the Submitted Materials are original to you, that no other party has any rights thereto, and that any "moral rights" in Submitted Materials have been waived, and (ii) you grant us and our affiliates a royalty-free, unrestricted, worldwide, perpetual, irrevocable, non-exclusive and fully transferable, assignable and sublicensable right and license to use, copy, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform, display and incorporate in other works any Submitted Materials (in whole or part) in any form, media, or technology now known or later developed, including for promotional and/or commercial purposes. We cannot be responsible for maintaining any Submitted Material that you provide to us, and we may delete or destroy any such Submitted Material at any time.

YOUR CALIFORNIA PRIVACY RIGHTS

A California privacy law that went into effect on January 1, 2005, the “Shine the Light” law, allows California residents to obtain a list of third parties to whom a business has disclosed personal information if it shares such information with third parties for their direct marketing purposes. However, if a business adopts and discloses in its privacy policy a policy of not disclosing customers’ personal information to third parties for their direct marketing purposes unless the customer first affirmatively agrees to the disclosure, the business may comply with the law by notifying the customer of his or her right to prevent disclosure of personal information and by providing a cost-free means to exercise that right.

As stated earlier in this Privacy Policy, personal information submitted at the time of registration or submission may be used for marketing and promotional purposes only with the guest’s permission. Whenever a guest agrees to allow us to collect personal information, we provide the guest with an option to prevent such information from being shared for marketing and promotional purposes with third parties. Furthermore, you may exercise this cost-free option at any time by sending an email to: info@thelodownny.com with the headline “Opt-out.”

Because this Site has a comprehensive privacy policy and provides you with details on how you may opt-in or opt-out of the use of your personal information by third parties for direct marketing purposes, we are not required to provide you with the third party list.

PUBLIC FORUMS

Whenever you voluntarily disclose personal information online in social media, chat rooms, message boards, or similar posting areas, the information can be reviewed and collected by anyone. Therefore, do not post any information that you do not want to be made available to the general public. LoDown is not responsible for unsolicited communications that arise from your postings on this Site.

PURCHASE OF PRODUCTS FROM THIS SITE

If you purchase a product from this Site, information may be collected from you, including your credit card and contact information, for transfer to and use by third party providers of the product. LoDown does not retain this information. Unless otherwise stated, LoDown does not have any responsibility in connection with such purchases and all transactions and use of any customer information are the sole responsibility of the product provider. Be sure to review the product provider's privacy policy and contact them directly if you have any questions. They may have privacy terms that differ from LoDown's Privacy Policy.

In addition to the foregoing, LoDown may share or disclose personally identifiable information about you to other companies or individuals when:

USE OF IP ADDRESSES

An IP address is a number that is automatically assigned to your computer by your Internet service provider whenever you log on to the Web. Web servers automatically identify your computer by its IP address, so when a guest requests pages from this Site, our servers log the guest's IP address. The IP addresses of our guests are collected only for the purposes of system administration and to report aggregate information to our advertisers, our corporate affiliates or consultants, or with third parties that perform a particular service on our behalf. We do not combine IP addresses with any personally identifying information, nor do we compile any session activity reports by IP address.

USE OF COOKIES

In cyberspace, cookies are pieces of information that a Web site transfers to an individual's hard drive for record-keeping purposes.

Cookies make Web-surfing easier for you by saving your passwords, purchases, and preferences while you're online. The use of cookies is an industry standard. You'll find them at most major Web sites.

We use cookies to help us see which areas are popular and which are not. This helps us to target ads based on guest interests, and also improve and update this Site based on such data as total number of guests and pages viewed. This information is most easily tracked with cookies.

A cookie allows us to store the personal preferences that you set during each visit to this Site, which in turn allows us to speed up your future activities at this Site. Similarly, the stores hosted by this Site usually use cookies to track which products you've chosen to purchase while shopping. Letting cookies do the record-keeping saves you the trouble of entering information over and over again. During future visits to this Site, we will only read and retrieve information that we set in a cookie during an earlier visit to this Site.

You may occasionally get cookies from our advertisers on this Site as well. This Site does not control these cookies, and they are not subject to LoDown's Privacy Policy. Advertisers do not have access to this Site's cookies.

The use of advertising cookies sent by third-party servers is standard in the Internet industry.

Most browsers are initially set to accept cookies. If you'd prefer, you can set yours to refuse cookies or to alert you when cookies are being sent. However, it is possible that some parts of this Site, such as the shopping, contest, and game areas, will not function properly if you do so.

If you have any questions or concerns about LoDown's Privacy Policy or its implementation, you may contact us at info@thelodownny.com.