Sake Bar, Southeast Asian Market Coming to the Market Line

Yudai Kanayama and Keisuke Kasagi of Gouie New York. Photo via the Market Line's Instagram.

Yudai Kanayama and Keisuke Kasagi of Gouie New York. Photo via the Market Line’s Instagram.

More vendors announced for the Market Line, the underground food, retail and art complex coming to Essex Crossing next year.

Yudai Kanayama and Keisuke Kasagi will be opening a sake bar called Gouie New York when the first phase of the Market Line debuts at 115 Delancey St. They’re the team behind Davelle, the Japanese cafe on Suffolk Street; Izakaya in the East Village; and Samurice in the Canal Street Market. According to a press release, the restaurant will include a chef’s table serving Japanese-American and Japanese-European style small plates. There will be a line of sake specifically created for the Market Line.

“We would like to establish a place in between a restaurant and a bar,” Kanayama and Kasagi explained, “where people can eat after dinner, but before going home. In Japan, there are many places where you can have a couple drinks paired with small delicious dishes. Here, we do not have many places where we can do that.” They say the new spot will be, “a sake bar with small but serious eats.”

The Market Line also announced an agreement with Kevin Liang of the Brooklyn-based wholesaler Southeast Asian Market to open a Lower East Side retail outpost. S.E.A. Market will be a grocery store specializing in imported Southeast Asian products. Liang said, “This is like going back to my roots. Not only did I grow up in the neighborhood, my parents owned a grocery store here where I worked starting at age 7 by packing shelves, tagging, etc. The business has grown and changed a lot since then and being able to come full circle is both exciting and nostalgic.”

The Market Line previously announced its first 15 vendors, including Cafe Grumpy, Ends Meat, Essex Pearl, Kuro-Obi by Ippudo, Nom Wah, Pilot Kombucha, Schaller & Weber, Tortillería Nixtamal, Veselka, The Pickle Guys, Doughnut Plant, Castania Nut Boutique, Substance Vitality Bar, Moon Man, Pho Grand, Rustic Table Shuk, the Tenement Museum, and Ample Hills.

The shopping pavilion will stretch for three blocks between Essex Street and Clinton Street. The first phase of the project, located beneath the new Essex Street Market will debut no earlier than the spring of next year. The Essex Market was supposed to be open in its new space already, but as we reported a few weeks ago, it’s been delayed due to construction complications.

The Market Line is a centerpiece of Essex Crossing, the large residential and commercial project in the former Seward Park Urban Renewal Area.

Ample Hills Creamery Added to the Market Line Mix at Essex Crossing

The Market Line. Rendering by SHoP Architects.

The Market Line. Rendering by SHoP Architects.

Brooklyn-based Ample Hills Creamery is coming to the Market Line at Essex Crossing. The announcement was made today by Delancey Street Associates, the development group building the big mixed-used project in the former Seward Park Urban Renewal Area.

The first phase of the Market Line, a large cellar-level bazaar, is expected to open early next year at 115 Delancey St. (the developers had previously planned on opening the first part of the facility this year). Ample Hills Creamery, founded in 2011, recently began operating out of a factory in Red Hook. According to a press release, Ample Hills, “makes their ice cream the old-fashioned way with flavors that inspire nostalgia.” In the new outpost, they will, “create flavors unique to The Market Line that will reflect the history of the Lower East Side.”

Earlier this summer, CBS This Morning profiled Ample Hills Creamery, noting that owners Jackie Cuscuna and Brian Smith have created, “a cult following for their inventive flavors, each with a creative back-story.” Smith explained:

We have a shop in Gowanus. Gowanus is the canal in that neighborhood and it’s a toxic, fetid waste dump and so the flavor there is called ‘It Came from Gowanus.’ And it’s a deep, dark chocolate ice cream with a lot of things lurking in it, including white chocolate pearls to represent the oysters that hopefully will be part of the clean-up in the canal. So, we go through a lot of effort to start with a story and then think about flavors that can support that story.

The first section of the Market Line, located between Essex and Norfolk streets, will eventually include about 70 vendors. Those announced so far include: Cafe Grumpy, Ends Meat, Essex Pearl, Kuro-Obi by Ippudo, Nom Wah, Pilot Kombucha, Schaller & Weber, Tortillería Nixtamal, Veselka, The Pickle Guys, Doughnut Plant, Castania Nut Boutique, Substance Vitality Bar, Moon Man, Pho Grand and Rustic Table Shuk.

Delancey Street Associates also announced recently that the Tenement Museum would be opening a kiosk in the Market Line. Rohan Mehra of the Prusik Group (the firm handling commercial leasing for Essex Crossing) said, “being joined by the Tenement Museum feels like a validation of our mission and further highlights the support and enthusiasm of the community for our project.”

The Market Line will complement a newly expanded Essex Street Market, which is scheduled to open in October on the first and second floors of 115 Delancey St., a 25-story residential tower. Just last week, a new Target store opened in another Essex Crossing building, with a Trader Joe’s coming in October, as well as a 14-screen Regal movie theater opening before the end of the year. NYU Langone is already operating a new medical center out of 175 Delancey St., the first Essex Crossing building that was opened.

 

Pho Grand Joins Market Line Retail Mix

Photo from the Market Line's Instagram.

Photo from the Market Line’s Instagram.

A little more local flavor for the Market Line, the big retail pavilion that’s part of the Essex Crossing project.

Via Instagram yesterday, we learned that longtime Lower East Side/Chinatown favorite Pho Grand is joining the subterranean retail bazaar. After years in operation at 277 Grand St., owners Benny and Mick Chen have decided to open a second location of their Vietnamese restaurant in the Market Line.

Back in 2011, JP Bowersock checked out Pho Grand for The Lo-Down, calling the “Chinese-Viet diner” a  “charming and inexpensive” LES mainstay.

Previously announced local Market Line vendors include the Pickle Guys, the Doughnut Plant, Nom Wah Tea Parlor and Essex Pearl (a new project from Aqua Best seafood market in Chinatown). The first segment of the shopping complex will open later this year at 115 Delancey St.

Several Market Line Vendors Pitch Plans For Liquor Sales Tonight

The Market Line. Rendering by SHoP Architects.

The Market Line. Rendering by SHoP Architects.

At tonight’s meeting of Community Board 3’s State Liquor Authority Committee, we should find out some new details about the Market Line, a centerpiece of the big Essex Crossing project. Several vendors in the subterranean shopping pavilion are going for liquor licenses (beer & wine only).

Here’s what we know based on documents already filed with CB3.

Contra masterminds Jeremiah Stone and Fabian von Hauske Valtierra will outline their plans for Cubmare, a small plates/wine bar. Food items on a preliminary menu include oysters, cured meats, marinated anchovies, fluke crudo, etc. Stone and Von Hauske Valtierra have found great success with Contra, their flagship restaurant on Orchard Street, as well as Wildair and Una Pizza Napoletano.

Schaller & Weber, the Upper East Side-based purveyor of sausages and German-style smoked meats, is also seeking a beer and wine permit. On the Lower East Side, they will be serving up brats, sliced knackwurst, sausage platters and, of course, German beers.

Essex Pearl, from the owners of Aqua Best in Chinatown, is also on CB3’s agenda for a seafood counter and restaurant. The family-run business will have three tables and a counter for 28 customers. There will be a raw bar, plus lunch and dinner service.

The local institution,  Veselka, plans a scaled-down version of its Second Avenue restaurant. The menu at the Market Line includes some of the Ukrainian coffee shop’s standbys, including pierogi, borscht, kielbasa and stuffed cabbage. There will be one large table with 10 seats, and a bar with 5 seats.

Also seeking permits are Kuro-Obi, the latest project from ramen specialist Ippudo; and Tortilleria Nixtamal, an outpost from the Queens-based Mexican restaurant.

The Market Line will eventually stretch across three buildings on Broome Street. The first segment opens later this year beneath a newly expanded Essex Street Market. The initial phase of the facility will feature about 70 vendors. Only a few operators have been publicly announced.

Tonight’s meeting takes place at 6:30 p.m. at Perseverance House Community Room, 535 East 5th St. See the full agenda here.

Doughnut Plant, Pickle Guys Coming to the Market Line at Essex Crossing

The Market Line. Rendering by SHoP Architects.

The Market Line. Rendering by SHoP Architects.

Four more vendors have been announced for the Market Line, a new subterranean shopping pavilion that’s part of the Essex Crossing project.

Two of the new operators — the Pickle Guys and the Doughnut Plant — are among the best known retail brands on the Lower East Side. The others are Castania Nut Boutique, a Lebanese roasting and packaging company, and Substance Vitality Bar, which got its start in Dallas and has one other Manhattan location.

It also came out today that Jeremiah Stone and Fabian von Hauske Valtierra of the restaurants Contra and Wildair are planning a wine/beer concept at the Market Line. According to Eater, they have declined to offer any details in advance of a Community Board 3 hearing in June.

The first part of the Market Line will open in the fall beneath a newly expanded Essex Street Market at 115 Delancey St. The developers are calling the 150,000 square foot space the largest market of its kind in New York City. When complete, it will feature food, art, music and fashion “retailers that embody the character and culture of the LES.”  Previously announced vendors include: Cafe Grumpy, Ends Meat, Essex Pearl, Kuro-Obi by Ippudo, Nom Wah, Pilot Kombucha, Schaller & Weber, Tortillería Nixtamal and Veselka.

Alan Kaufman of the Pickle Guys moved his shop from a smaller space on Essex Street to 357 Grand St. last year. The store, a mainstay in the neighborhood for more than 15 years, is the last remaining pickle retail purveyor on the Lower East Side. Mark Israel’s Doughnut Plant is located in the same retail strip on Grand Street. He started the business from the basement of a LES tenement in 1994. Castania Nut Boutique was founded in 1985; its store at the Market Line will be the first outpost in the U.S. Substance Vitality Bar offers cold-pressed juices, açai bowls, smoothies and “protein bites,” including vegan, gluten free and dairy free edible cookie dough.

 

Essex Crossing Reveals a Few More Market Line Vendors (Updated)

The Market Line. Rendering by SHoP Architects.

The Market Line. Rendering by SHoP Architects.

The developers of Essex Crossing are starting to reveal some of the vendors that will be part of the Market Line, a large subterranean shopping pavilion. The facility, meant to complement the Essex Street Market, will run along Broome Street from Clinton Street to Essex Street. The first third of the Market Line is set to open this coming fall.

Buried at the bottom of Florence Fabricant’s Off the Menu column in the New York Times, you’ll find a few of the featured vendors that will apparently be officially announced later today. They include: Tortilleria Nixtamal, neighborhood favorite Veselka, Kuro-Obi (from the ramen chain Ippudo), Cafe Grumpy, Pilot Kombucha, Ends Meat (whole animal butcher) and Essex Pearl (seafood).

This past September, the developers announced the first two Market Line vendors, Chinatown classic, Nom Wah Tea Parlor, and Schaller & Weber, the Upper East Side purveyor of sausages and German-style smoked meats.

The first part of the Market Line will be located in the basement of Essex Crossing’s tower at 115 Delancey St. (Essex Street). An expanded Essex Street Market will be located on the first and second floors of that building. Last night, by the way, local residents gathered for a community visioning session to help determine the programming for a demo kitchen and public space that will be part of the new market. Manhattan Borough President Gale Brewer and City Councilmember Margaret Chin were there to offer words of encouragement.

The first phase of Essex Crossing will also include hundreds of market rate and affordable apartments, a 14-screen Regal movie theater, a Trader Joe’s, a Target store and a medical center from NYU Langone.

UPDATE 3:54 p.m. There’s now a press release from the development team, and profiles of the vendors on the Market Line website.

Tom Birchard of Veselka noted that there was no such thing as the “East Village” when he first came to the Second Avenue Ukrainian restaurant in 1966. It was all the Lower East Side. “Opening a second location in the heart of the Lower East Side,” said Birchard, “is exciting for us for several reasons: We are looking forward to being in the epicenter of immigrant culture and history, a space with other long-standing New York culinary institutions and the next incarnation of the ever-changing Lower East Side culture.”

A few more details about some other merchants.

Ends Meat, currently based in Brooklyn at Industry City, is “a whole-animal salumeria inspired by traditional Italian styles and methods.” In addition to being able to select various meats, shoppers at the Market Line will be able to purchase sandwiches.

Essex Pearl is a new project from the owners of Aqua Best seafood market on Grand Street in Chinatown. At the Market Line, they’ll have a seafood counter and restaurant.

Kuro-Obi is the latest outpost from Ippudo, the popular ramen restaurant chain with locations in the East Village, Soho and Midtown.

–At the Market Line, Nom Wah (Chinatown’s oldest dim sum restaurant) will offer both full menu counter service and take-out.

Pilot Kombucha will be opening its first brick-and-mortar location at the Market Line, “brewing seasonal flavors of kombucha on-site daily.”

Tortilleria Nixtamal will be opening up its first Manhattan location, after starting out in Corona, Queens 15 years ago. The authentic tortillería makes fresh tortillas that contain real corn.

Here are a couple of new renderings of the Market Line:

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Renderings Released For Market Line at Essex Crossing

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Renderings by SHoP Architects.

Developers of the Essex Crossing project today unveiled renderings of the Market Line, a 150,000 square foot retail complex below Broome Street.

The renderings first appeared in Curbed. The underground pavilion will include many small-scale shops and a large beer garden. It will stretch across three buildings, from Essex Street to Clinton Street. Rohan Mehra of the Prusik Group (part of the development team) spoke with Curbed. Here’s part of what he had to say:

Mehra is, of course, aware of the perception that new projects like this—or megaprojects in general—can change the essential character of a neighborhood, or ignore the concerns of longtime residents. “When you talk about megadevelopments like that, that’s an issue—you’re creating something entirely new and wondering how it’s going to fit in,” he notes. “We’re not trying to create a new neighborhood, we’re trying to represent the next step in the evolution of the Lower East Side.”

The first phase of Essex Crossing is expected to be completed in 2018. It will include the first part of the Market Line and a new above-ground home for the Essex Street Market. The remaining two-thirds of the retail center will come online a couple of years later. If you would like to read more about the Market Line vision, you can check out our interview with the developers, conducted one year ago.

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The Market Line at Essex Crossing: Developers Envision the World’s Next Great Public Market