Din Does It! Cheeky Sandwiches Owner Bikes to NOLA in Time For Mardi Gras

In celebration of Mardi Gras, we have some news about Din Yates, the affable proprietor of Cheeky Sandwiches.  As you might recall, Din set out Sunday, January 29th on foot for New Orleans, his home town.  His intention was to walk and run the 1300 miles between New York and NOLA.  Later he thought better of this plan and decided to travel by bicycle instead. Well, we received word that Din finally made it on Sunday, almost exactly three weeks from departing the Lower East Side.

Din’s friend, Ricardo, sent us an updated version of the map hanging in Cheeky’s. Titled “Where is Din?,” customers scribbled all sorts of encouraging notes on the wall, cheering him on from afar.  Ricardo says Din won’t be back for another week or so. But in celebration of his big accomplishment Cheeky Sandwiches, located at 35 Orchard Street, will be staying open until midnight this coming weekend. They’ll plan on keeping the late hours going forward.  And, as we noted in our last story, Cheeky’s is now selling beer and wine.


Din Yates of Cheeky Sandwiches Runs and Cycles to New Orleans

Din Yates, owner of Cheeky Sandwiches. Photo by thelodownny.com.

Anyone who hangs out at Cheeky Sandwiches, 35 Orchard Street, knows that proprietor Din Yates is a little quirky and a bit of a free spirit.  Case in point: a cross-country journey he began one week ago.  Din, you see, set out to run the 1300 miles between New York and New Orleans, his hometown.

Hester Street Fair Profile: Cheeky Sandwiches

Din Yates, owner of Cheeky Sandwiches. Photo by thelodownny.com.

As you no doubt are aware by now, the second season of the Hester Street Fair is upon us. The gates will swing open Saturday morning, revealing dozens of food, vintage and craft offerings. This year, we’ll be featuring a different Hester Street vendor each week, a Lower East Side-centric  participant in the fledgling community event. Today, we get things started with Cheeky Sandwiches, the quirky New Orleans inspired spot at 35 Orchard Street.

One thing you can say for sure about proprietor Din Yates: he’s always thinking.  When I stopped by Monday afternoon, he was still figuring out how to design a portable convection oven using a metal box, silver electric tape and a blow dryer. He will no doubt have figured it out by the time the weekend rolls around, when fair-goers start clamoring for those roast beef po’ boys Cheeky’s will be serving.