Din Does It! Cheeky Sandwiches Owner Bikes to NOLA in Time For Mardi Gras

In celebration of Mardi Gras, we have some news about Din Yates, the affable proprietor of Cheeky Sandwiches.  As you might recall, Din set out Sunday, January 29th on foot for New Orleans, his home town.  His intention was to walk and run the 1300 miles between New York and NOLA.  Later he thought better of this plan and decided to travel by bicycle instead. Well, we received word that Din finally made it on Sunday, almost exactly three weeks from departing the Lower East Side.

Din’s friend, Ricardo, sent us an updated version of the map hanging in Cheeky’s. Titled “Where is Din?,” customers scribbled all sorts of encouraging notes on the wall, cheering him on from afar.  Ricardo says Din won’t be back for another week or so. But in celebration of his big accomplishment Cheeky Sandwiches, located at 35 Orchard Street, will be staying open until midnight this coming weekend. They’ll plan on keeping the late hours going forward.  And, as we noted in our last story, Cheeky’s is now selling beer and wine.


Din Yates of Cheeky Sandwiches Runs and Cycles to New Orleans

Din Yates, owner of Cheeky Sandwiches. Photo by thelodownny.com.

Anyone who hangs out at Cheeky Sandwiches, 35 Orchard Street, knows that proprietor Din Yates is a little quirky and a bit of a free spirit.  Case in point: a cross-country journey he began one week ago.  Din, you see, set out to run the 1300 miles between New York and New Orleans, his hometown.

Liquor License Apps: Gaia, Mexicue, Cheeky’s, Saro

Beer or wine with that braseola panini? Gaia Cafe seeks a permit.

The agenda for the July meeting of the Community Board 3 SLA Committee is out, and there are requests from a few local establishments worth noting:

  • Gaia Italian Cafe, 251 E. Houston St., is seeking a beer and wine license. This cafe, run by recent Italian immigrant Gaia Bagnasacco and stocked with shipments of meat and cheese imported weekly from her home country, has gained many loyal patrons in the community since opening in February.
  • Mexicue, 106 Forsyth St., is seeking a beer and wine license. As we reported earlier this month, the Mexican/barbecue fusion food truck is going brick and mortar in the LES later this year; its owners signed a 10-year-lease for a 2,000-square-foot restaurant between Grand and Broome streets. Another Mexicue is also slated for Midtown West, set to open next month.
  • Cheeky Sandwiches, 35 Orchard St., is seeking a beer and wine license. Proprietor Din Yates brought New Orleans po’ boys and other Southern fare to the LES in early 2010, and just announced plans to expand to Brooklyn’s DeKalb Market.
  • Saro, 102 Norfolk St., is seeking to upgrade its beer and wine permit to a full liquor license. This tiny bistro, which showcases Balkan food, has worked hard to establish itself in the neighborhood since opening in November.

The meeting takes place Monday, July 18, at the JASA/Green Residence, 200 E. 5th St. at 6:30 p.m.

Mary Queen of Scots, Cheeky’s, Russ & Daughters, THOR

A midweek round-up of neighborhood food news:

  • Mary Queen of Scots co-owner Donal Brophy explains his decor.
  • Orchard Street’s Cheeky Sandwiches is expanding, with a new outpost in Brooklyn’s Dekalb Market; meanwhile, Serious Eats reviews its bacon, egg and cheese.
  • Russ & Daughters got another Hollywood moment this week, hosting a location shoot for a new feature film, Lola Versus, which also filmed some street scenes around Essex and Canal over the weekend.
  • The debut issue of David Chang’s new magazine features an interview with wd-50’s Wylie Dufresne.
  • Following up on  last month’s opening of Co-op Food & Drink, plans for the other dining spaces at the tony Hotel on Rivington are emerging.
  • In the wake of the news his Grand Street space is expanding, Doughnut Plant’s Mark Israel tells a D.C. paper he’s still planning to open a store in the nation’s capital.

Hester Street Fair Profile: Cheeky Sandwiches

Din Yates, owner of Cheeky Sandwiches. Photo by thelodownny.com.

As you no doubt are aware by now, the second season of the Hester Street Fair is upon us. The gates will swing open Saturday morning, revealing dozens of food, vintage and craft offerings. This year, we’ll be featuring a different Hester Street vendor each week, a Lower East Side-centric  participant in the fledgling community event. Today, we get things started with Cheeky Sandwiches, the quirky New Orleans inspired spot at 35 Orchard Street.

One thing you can say for sure about proprietor Din Yates: he’s always thinking.  When I stopped by Monday afternoon, he was still figuring out how to design a portable convection oven using a metal box, silver electric tape and a blow dryer. He will no doubt have figured it out by the time the weekend rolls around, when fair-goers start clamoring for those roast beef po’ boys Cheeky’s will be serving.

The LES’ Most Addictive Sandwiches FREE Today!

A few minutes ago I ran into Din Yates, the very friendly owner of Cheeky Sandwiches, 35 Orchard Street. He had some good news to brighten this gray winter day. To celebrate the shop’s first anniversary, he’ll be giving away those delicious New Orleans-style sandwiches all day long (or at least while supplies last).

Din makes just eight types of sandwiches, including: fried chicken with coleslaw on a buttermilk biscuit, pork with caramelized apples and onions on challah and and oyster and shrimp po’ boys. Din has gotten a ton of great reviews during his first year in business and attracted a big following in the neighborhood.

He’s the first to admit you probably shouldn’t eat at Cheeky’s every day (these sandwiches are not exactly health food). But we can all make an exception tomorrow today. By the way, Cheeky’s is one of 180 or restaurants listed in our restaurant guide. If you’ve eaten there, let us know what you thought.