It all started in a rented U-Haul truck. For three summers, partners George Cooper and Ryan Kovolak, both architects and self-described “frustrated high designers” rented a truck, slapped their sign on it, and drove the streets of Lower Manhattan seeking out people to perform in front of their video cameras. It was karaoke, it was art, it was fun.
As of last week, the project/business/art experiment they call Oofu has found a more permanent home — and an even wider range of possibilities — on the LES.
“It’s the kind of thing that can only happen in New York, and there’s no better neighborhood for it than this one,” says Cooper, who lives nearby on Forsyth Street and maintains an office for his other business, Koop Architecture + Media, on Chrystie Street. “We are looking to make new content, to just throw everything out, and make something different.”