15-Story Tower Set to Rise Alongside “Pink Building” at 57 Orchard St.

Eye on Lower Orchard Street; New Pink Building Owner Plans Residential Development

The Wall Street Journal (subscription required) profiles lower Orchard Street today, noting that a series of real estate deals and smaller entrepreneurial projects are transforming a three block stretch below Grand Street.  The article also includes a few new tidbits about the future of the “Pink Building” and two adjacent properties that were sold recently for $27 million.