Doughnut Plant Closes Stores, Posts a Call to Action
In a troubling sign of the times, the popular doughnut shop Doughnut Plant announced their decision to close all of their shops, “at least through August,” this past week. They write, via Instagram:
We are making a difficult but necessary decision today: Our shops will be closed starting tomorrow, Wednesday 7/22, through at least August, to allow us to better understand what is needed to operate in the midst of this pandemic. We’ve been working around the clock to keep serving our offerings to our loyal Doughnut Plat customers. We cannot begin to express how grateful we are for all of your support during this time. But with the current circumstances, it’s time for us to take another pause. We appreciate your understanding. This is not goodbye! We plan to come back stronger and continue delivering deliciousness.
After explaining to multiple commenters how challenging the loss of foot traffic has been at their various locations they also posted a rallying call with another Instagram post, writing:
CALL TO ACTION: Please understand that our temporary closure is a business decision, and one that we did not take lightly. Over the past few months, we’ve been working around the clock to keep serving our offerings to our loyal Doughnut Plant customers…with online ordering only. Small businesses need help and more support. Restaurants have lost more revenue and jobs than any other industry. Fixed expenses have remained the same but as we all know, business is down. NYC in particular has been hit hard: people have left, people are working from home (therefore no commuters into the city) and people are no longer visiting (therefore no tourists). Doughnut Plant doesn’t want to be part of the problem – landlords and property management companies are also bearing the brunt of the pandemic. By temporarily suspending operations our goal is to have a long-term solution with our property managers, not be another “number” shuttering its doors. Later this month Congress will consider their final coronavirus response bill for 2020. We know that the federal government is in the position to provide bakeries, cafes and restaurants the support necessary to help countless businesses survive. Time is running out. Your support these past months has helped, but there is more that needs to be done. Tell Congress to suport your local coffee shops, cafes, bakerise, restaurants and employees. Tell Congress to pass the Blueprint for Restaurant Revival. We appreciate your understanding. This is not goodbye! We plan to come back stronger and continue delivering deliciousness. Please follow our Instagram @doughnutplant for updates.