Adirondack Ice Cream Debuts “More Unites Us” Theme with Black Raspberry Flavor
Adirondack Creamery debuted a new theme for its seasonal Black Raspberry ice cream last night at the Grand Street CSA. Founder and owner Paul Nasrani tells us the new pint packaging was inspired by, “a great love of our country and concern for the divisions amongst us which are becoming ever more entrenched in our culture.” Nasrani, a local resident, also said that they had decided to launch the packaging close to the mid-term elections when they were making plans last summer, but now with recent tragic events, including the horrific attack in Pittsburgh and the pipe bomb mailings, they felt it’s more important than ever to send out a message of unity.
His team writes:
Our black raspberry ice cream is . . . rich and extraordinary purple.
When we think about purple and the United States, we think not only of the purple mountain majesties where these delicious berries grow, but our highest hopes for our country’s identity. We are not a country split into red states or blue states. That’s a way of keeping us separated. Keeping us divided. We are more than that, we are better than that.
We see our country as fifty purple states—complex and distinct, with different histories, stories and dialects, but ultimately united in a belief that travels across every state border. A vision that has the power to stretch from sea to shining sea.
A belief that can unite neighbors and be championed by Main Street, Wall Street, urban metropolises and small, rural towns.
The idea that the beauty, strength and greatness of America does not stem from a singular race, religion, creed or culture but from the principle that, “All of us are created equal, endowed by our Creator with certain unalienable rights, that among these are life, liberty and the pursuit of happiness.”
We hope our black raspberry ice cream can play a small, delicious part in reminding us to remain steadfast against the tides to identify ourselves as red or blue and embrace our identity as Americans united by the principles of equality that make our country great.