Pho Grand Joins Market Line Retail Mix

Photo from the Market Line's Instagram.

Photo from the Market Line’s Instagram.

A little more local flavor for the Market Line, the big retail pavilion that’s part of the Essex Crossing project.

Via Instagram yesterday, we learned that longtime Lower East Side/Chinatown favorite Pho Grand is joining the subterranean retail bazaar. After years in operation at 277 Grand St., owners Benny and Mick Chen have decided to open a second location of their Vietnamese restaurant in the Market Line.

Back in 2011, JP Bowersock checked out Pho Grand for The Lo-Down, calling the “Chinese-Viet diner” a  “charming and inexpensive” LES mainstay.

Previously announced local Market Line vendors include the Pickle Guys, the Doughnut Plant, Nom Wah Tea Parlor and Essex Pearl (a new project from Aqua Best seafood market in Chinatown). The first segment of the shopping complex will open later this year at 115 Delancey St.