Doughnut Plant, Pickle Guys Coming to the Market Line at Essex Crossing

The Market Line. Rendering by SHoP Architects.

The Market Line. Rendering by SHoP Architects.

Four more vendors have been announced for the Market Line, a new subterranean shopping pavilion that’s part of the Essex Crossing project.

Two of the new operators — the Pickle Guys and the Doughnut Plant — are among the best known retail brands on the Lower East Side. The others are Castania Nut Boutique, a Lebanese roasting and packaging company, and Substance Vitality Bar, which got its start in Dallas and has one other Manhattan location.

It also came out today that Jeremiah Stone and Fabian von Hauske Valtierra of the restaurants Contra and Wildair are planning a wine/beer concept at the Market Line. According to Eater, they have declined to offer any details in advance of a Community Board 3 hearing in June.

The first part of the Market Line will open in the fall beneath a newly expanded Essex Street Market at 115 Delancey St. The developers are calling the 150,000 square foot space the largest market of its kind in New York City. When complete, it will feature food, art, music and fashion “retailers that embody the character and culture of the LES.”  Previously announced vendors include: Cafe Grumpy, Ends Meat, Essex Pearl, Kuro-Obi by Ippudo, Nom Wah, Pilot Kombucha, Schaller & Weber, Tortillería Nixtamal and Veselka.

Alan Kaufman of the Pickle Guys moved his shop from a smaller space on Essex Street to 357 Grand St. last year. The store, a mainstay in the neighborhood for more than 15 years, is the last remaining pickle retail purveyor on the Lower East Side. Mark Israel’s Doughnut Plant is located in the same retail strip on Grand Street. He started the business from the basement of a LES tenement in 1994. Castania Nut Boutique was founded in 1985; its store at the Market Line will be the first outpost in the U.S. Substance Vitality Bar offers cold-pressed juices, açai bowls, smoothies and “protein bites,” including vegan, gluten free and dairy free edible cookie dough.