It looks like Orchard Street is getting a little rock and roll.
According to the property owner at 75 Orchard St., a lease has been signed for a retail outlet called, “I Need More Rock & Roll.” The space, formerly occupied by The Dressing Room, is managed by SMA Equities. The Dressing Room closed after a decade on the Lower East Side earlier this year.
We’re told that Jimmy Webb, the longtime manager and merchandiser of Trash & Vaudeville, the legendary punk emporium on St. Mark’s Place (the store moved to East 7th Street last year), is behind the new venture.
In a statement, Samy Mahfar of SMA Equities said, “This lease is an important millstone for this asset as we continue to redevelop underperforming properties.” The lease was handled by Chris Guzzello and Tarik Bouzourene of Real New York, Mahfar’s real estate brokerage firm.
The store is expected to open in the fall, although it could happen sooner. The buildout of the space, located next door to Cafe Katja, is taking place now.
