JR Helps International Center of Photography Create Buzz For Summer Opening

jr icp

The International Center of Photography (ICP) has launched a campaign to build excitement for its new gallery space at 250 Bowery. The Lower East Side’s newest arts organization is collaborating with JR, the French artist, for an installation on the facade of an adjacent building.

It’s a three-story recreation of a Robert Capa photograph depicting a woman peering out her door. The photo was made during the blitz of London in World War II.

In a press release, Mark Lubell, ICP’s executive director, said: “We invited French artist and Lower East Side resident JR to select an image from our Collection to paste in his signature style.” Speaking about his choice of photos, JR added, it offered “the right alchemy between the image and the architecture and a tribute to Capa, the heart and soul of ICP.”

ICP purchased an 11,000 square foot space on the ground floor of a luxury condo building for $23.5 million. A summer opening is anticipated.