Sponsored Post: Meet Rainbo’s Fish Market

The Essex Street Market is a Lower East Side staple when it comes to fresh food and prepared goods. Meet the vendors in this profile series and swing by the market all month long during May to celebrate 75 years of Essex Street Market.

Co-Owner Ira Stolzenberg with Ron Budinas,

My father was in the fish business years ago on Avenue C and he got me started at the market around 1976. My partner Ron and I have worked here ever since and Ronnie taught me more about fish than my father.

Rainbo Fish Market

At the market, I know my customers’ names and they know my name. It’s like family. I thank my customers up and down when they tell me how good my fish is. It’s such a good thing to hear.

For me, the market is exciting. There are so many stories that I could go on and on and on for days.

—-THIS IS A PAID ADVERTISEMENT  SPONSORED BY THE LOWER EAST SIDE BUSINESS IMPROVEMENT DISTRICT—-