NYC & Company, the city’s tourism organization, has chosen the Lower East Side as the next area to be featured in its Neighborhood x Neighborhood marketing campaign.
A press release sent around yesterday positions the LES this way:
A lively neighborhood with immigrant and bohemian history, the Lower East Side is home to an established music and arts scene, popular bars and clubs, and inexpensive restaurants. In May the Lower East Side celebrates its history with public events, exhibitions and tours during the first Lower East Side History Month… Celebrated for serving as a backdrop to the Jewish American experience in New York City and characterized by blocks lined with tenement buildings that once housed German, Irish, Italian, Polish and Ukrainian immigrants in the 19th and early 20th centuries, the Lower East Side has retained characteristics of its historical past that contribute to its charm today.
NYC & Company is featuring a neighborhood guide on its web site, nycgo.com. Highlighted attractions include the New Museum, the Museum at Eldridge Street, the LES Jewish Conservancy, the Sunshine Cinema, Bowery Ballroom and the Tenement Museum. Classic spots like Russ & Daughters, Katz’s and Economy Candy are listed. Restaurants making the cut include: ws-50, Fat Radish, Bacaro, Yunnan Kitchen and Fung Tu. Boutiques mentioned include Epaulet, Self Edge, Assembly and The Reformation.
According to the release, “the Neighborhood x Neighborhood initiative spotlights the affordability and accessibility of these diverse communities, including areas that have seen new hotel development in recent years.” The campaign “targets repeat visitors, intrepid first-time visitors and New Yorkers seeking new adventures here in their home city” and to “encourage exploration in areas outside traditional tourist locations.”
