ODD Boutique Opens This Week at 164 Ludlow Street

164 Ludlow Street.

The team behind ODD, the new boutique at 164 Ludlow Street, is putting the finishing touches on their storefront ahead of next week’s grand opening party.  ODD calls itself a “multi-brand fashion retailer and styling house… with a driving passion for the bold, elegant and thought-provokingly individual.”  The company was created in 2011, operating a web-based store.  The Lower East Side outpost is its first permanent brick-and-mortar location.

The boutique is throwing a party Tuesday night at Above Allen in the Thompson LES Hotel ahead of its official opening on Wednesday.  164 was most recently the (short-lived) home of Castle & Pierpont, a high-end event design and production business.   For more information about ODD, check out the boutique’s blog.

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