Beauty Services on Wheels: Lisa Fiorentino Does DayLife
What do we have here? Well, that’s Lisa Fiorentino, Lower East Side stylist and boutique owner, posing in front of her new, prized acquisition: a vintage Shasta trailer! Lisa will be debuting it this weekend at DayLife, the Lower East Side BID’s Orchard Street block party.
She got the idea for the “glamper,” a mobile beauty-services business several years ago. But the prospect of eviction from her “brick-and-mortar” shop at 101 Delancey (the building was sold but that’s another story for another day), was all the motivation Lisa needed to finally act on her vision. A few weeks ago, Lisa says, “I went on the road with my boyfriend, God bless him. We got into a car and went where the Shastas were.” The journey took them to Massachusetts, Pennsylvania and Ohio, before Lisa finally found the right Shasta in Cleveland.
After a very slow chug back to New York, they began renovating the “glamper,” fixing up the inside and painting outside. The idea is to take it to weddings, special events and street fairs — just as soon as a bunch of permit issues can be worked out (the city has been cracking down on mobile businesses of late). A whole range of services will be offered, including hair and makeup, and select items from Lisa’s boutique will be available for purchase.
Lisa will be among about a dozen boutique operators taking part in DayLife on Sunday. There will also be around 25 food vendors lined up on Orchard between East Houston and Delancey streets, as well as DJ’s, plus games like Twister and croquet. For a full list of participants, check out our previous coverage.