LES BID Debuts Video Series Profiling “DayLife” Participants

Last month we told you about “DayLife,” a community street festival coming to Orchard Street June 3rd. The event, being produced by the LES Business Improvement District, is meant to “reactivate” one of the world’s legendary shopping districts. Today the BID is kicking off a series of video interviews with “DayLife” participants.

Posted above is the debut video — which features the guys behind Feltraiger, the new men’s boutique on Allen Street (they recently dressed Justin Bieber for his new video).  Head over to YouTube and you can see a second piece on Orchard Street consignment shop MissInna.

The BID will have more profiles in the days ahead. You can check them out from their Facebook page or the DayLife events page.